SHAPING THE RETAIL EXPERIENCE

The path to purchase is never straight forward. There is a world of factors along the way that can sway a decision. And a major one of these is the retail environment –and the experience it creates.

Weather it is a supermarket or convenience store, shopping mall or showroom, food court or fashion boutique, the design of a retail space is integral to the shopper experience –and we should treat this experience like any other we’d desire to have. It should be comfortable and easily navigable, but it should also surprise, excite, entertain and entice.

The materials, technologies and techniques we use to create our retail environments are vital for making this happen, visually arresting design features; playful manipulation of light and shades, color and shape; bright, open and airy room plans; intuitive pathways, and acoustically comfortable, unintimidating spaces to encourage customer interaction and streamline the sales process. All of these play their part in a positive shopper experience

By blending functionality with flair, great design doesn’t just breath fresh life into brands in the real world –it shapes a retail experience that people will enjoy and remember.